Enhanced Tracking Protection Rolling Out To Firefox Users

August 20, 2020

Written by wukovits

enhanced tracking protection rolling out to firefox usersCookies have been part of the internet experience since the early days of the web’s history. Advertisers commonly use them to track users. Many users don’t appreciate being tracked, and have made this known to the companies that make the most popular browsers in use today.

These companies have responded to the wishes of their users in various ways.

Rcently, Mozilla quietly added a new feature to the Enhanced Tracking Protection (ETP) portion of their Firefox browser; an internal collection of tools and other components that the browser uses to block the more invasive tracking techniques used on the web.

When Brave, Chrome, Firefox and other browsers first began offering privacy protections, online advertisers developed a new technique called ‘redirect tracking’ in response to the new tools and specifically in an effort to circumvent them. Essentially, the technique involves dropping cookies from its ad slot and as the user navigated across the web and away from the advertisement, the advertiser could see what sites the user visited.

Essentially, tracking has become a kind of arms race, and Mozilla just upped the ante. Beginning with Firefox 79, the browser will clear all first-party cookies every 24 hours for all known advertisers as a way to prevent just this sort of tracking. Users will essentially have a new identity every single day. In some cases, however, cookie clearing will be limited to once every 45 days.

A spokesperson for Mozilla had this to say about the difference between the two cases:

“Sometimes trackers do more than just track; trackers may also offer services you engage with, such as a search engine or social network. If Firefox cleared cookies for these services, we’d end up logging you out of your email or social network every day. “

On balance, this seems like a sensible, well-reasoned approach. Kudos to the folks at Mozilla for taking user privacy seriously.

Used with permission from Article Aggregator

Bayou Tech

We provide solutions for your business. Find out how we can help.

Related Articles

Major Cyber Attack at OMV

Louisiana’s Office of Motor Vehicles (OMV) is one of a still undetermined number of government entities, major businesses, and organizations to be affected by an unprecedented Data Breach.There is no indication at this time that cyber attackers who breached MOVEit...

New Graphene Technology May Increase Hard Drive Storage

HDDs are old, well understood technology. They haven't changed much in recent years. In fact, increasingly, people are writing them off, preferring SSDs for their greater speed and smaller size, even though HDDs are less expensive. The clever folks at the University...

Some Amazon Device Features May Have Security Risks

Have you heard of Amazon Sidewalk? If not, it's definitely something you should be aware of. Depending on your point of view, the new feature, which was enabled by default on a wide range of Amazon devices by default on June 8 of this year (2021) is either...